Should Designers Start Making Clothes for Full Figured Women

The world of high-fashion is based on snobbery it involves a select group of people designing clothes to fit women who are unusual due to their height and frame. Fashion designers do not create their clothing to fit the average woman because they want to believe that their designs are anything but average. It also means they can charge more money for their one-off creations! Their clothes are designed to look their best on the catwalk, worn by women who have no curves to distract people from the attention to detail put into the items they are wearing. Maybe this would be less of a problem if there was an alternative fashion world which promoted good-looking clothes designed specifically for larger women, but unfortunately there is not.

Instead, clothing manufacturers take inspiration from the latest catwalk designs, making subtle changes to the designs and mass producing items of clothing which had once been unique in Paris or London. Basically, the companies that produce clothes which end up in high-street stores take designs which were based on the physical composition of women who are taller than average and slimmer than average, and then adapting them not very successfully to fit women who have hips. The average British woman wears a size 16 (size 14 U.S.), and so obviously there are women who are much larger than this and women who are much smaller, but the same sizes predominate inside stores.

It is the sizes at the lower end of the scale which are most easily accessible in women’s clothing shops, with some stores adopting even smaller sizes than were previously available, despite the fact that women are actually getting larger. Surely, it does not make much business sense to neglect a large section of the market in order to promote the notion that fashion is only for skinny women, yet this is what is happening.

It is not necessarily the fault of clothing shops themselves, since they can only sell what products are available to buy wholesale, but clearly they are making enough money out of slim women not to have to worry about trying to target larger women. It may not make sense for a clothing store to have in stock lots of size 22 dresses if they get very few larger size female customers, but they should perhaps be a little more accommodating and have a wider range of sizes which can be ordered in if need be. However, even those shops which do sell size plus-size clothes tend to have little option but to sell the clothes which are available, usually flowing and formless clothes with little emphasis on fashion or style.

This situation is unlikely to change any time soon because members of the fashion world live in their own little bubble, and do not have to worry about whether the average woman can fit into their clothes because the average woman is unlikely to be buying their clothes anyway. It is just a shame that talented all-round designers do not possess the business acumen required to exploit the growing demand for decent-looking fashionable clothes for fuller-figured women.